Bedline will showcase its lineup of storage and platform beds at this week’s Las Vegas Market.

AS VEGAS — Spanish mattress, platform bed and headboard producer Bedline is entering the U.S. market at this week’s Las Vegas Market.

The company, based in Madrid, will be represented by bedding industry veteran Scott Frisch, founder of Discover Sleep.

“We feel there’s a great opportunity for products made from Spain in the U.S. market,” said Ernesto Galan, CEO of Bedline. “We are particularly excited about our line of platform beds with storage that are designed for the e-commerce market.

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